Fundación Telefónica

With these economic resources, Fundación Telefónica was able to promote a total of 3.565 projects and initiatives involving a remarkable number of participants and beneficiaries. Among these projects are those directly managed by Fundación Telefónica itself, as well as those carried out with the cooperation of 270 highly reputed and prestigious educational, social and cultural organizations, both public and private.

Distribution of Fundación Telefónica Projects in 2008. in Percentages

Program	Percentage
EducaRed	13.46
Proniño	30.86
Volunteers	21.51
Debate and Knowledge	1.26
Art and Technology	30.27
Other Social Action Programs	2.64
TOTAL	100.00

Fundación Telefónica forms part of numerous institutions and organizations, which include those listed below
(among others):

• Argentina:  Red de Empresas (the Corporate Network), RedeAmérica and the Foundations and Corporations Group (GDFE).
• Brazil: Grupo de Insitutos, Fundaciones y Empresas (GIFE) and the Ethos Institute for Corporate Social Responsibility.
• Chile: RedeAmérica and the Network for Foundations for Basic Development.
• Colombia: Empresarios por la Educación and Corporación Día del Niño.
• Spain: Spanish Association of Foundations, Latin American Confederation of Foundations, Latin American Association of Research Centers and Telecommunications Companies (AHCIET), Foundation for Distance Learning for Economic and Technological Development (CEDDET) and Internet Pedagogical Forum. Fundación Telefónica also acts as leading sponsor of the Foundation for Companies and Society, helping to improve strategies, practices and communications of social projects at Spanish companies, within the Telefónica Group, and specifically, Fundación Telefónica.
• Mexico: Mexican Center for Philanthropy (CEMEFI), and the Council for Communication, a private association.
• Venezuela: the Committee for Social Alliance, U.S.-Venezuelan Chamber of Commerce, and the Executive Board of the Junior Achievement Awards.
  

The programs developed are open to the participation by all members of society, both organizations and individuals. However, the primary target population of Fundación Telefónica’s activity are children and young people, students of preschool, primary and secondary education and minors with limited economic resources or at risk of social exclusion. Throughout 2008, the social and cultural work of Fundación Telefónica directly reached a total of 40.248.631 people. 93 percent of them had direct contact with the foundation when accessing content, services or social information through the Internet.

New Tool for Tracking and Evaluating Fundación Telefónica Results
The figures for direct participants and beneficiaries associated with Fundación Telefónica have always been compiled by an internal information system that tracks the foundation’s programs. To increase accuracy, the foundation released a new IT application in 2008 to track and evaluate results. This tool classifies all quantitative data on Fundación Telefónica activities in a structured way, providing up-to-date reports on the progress of all programs, with respect to the goals set. It also accepts proposals for improvements in the programs. Finally, it systematizes information in order to produce data necessary for external audits. Indeed, all the data published in this Annual Report has been verified by an external auditor.

Distribution of Direct participants/Beneficiaries

Program	Direct participants/ Beneficiaries	Percentage
EducaRed	32,514,635	80.78
Proniño ***	127,655	0.32
Volunteers	246,273	0.61
Debate and Knowledge	766,065	1.90
Art and Technology	4,748,375	11.80
Other Social Action Programs	1,845,628	4.59
Total	40,248,631	100.00

***Children benefited, plus educators and social workers trained.