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Date:28, 29 and 30 May, 2012.
Venue: Espacio Fundación Telefónica. Gran Via 28, Madrid.
Schedule: See activities
Transmedia Living Lab is an ideas laboratory and a discussion forum dedicated to the present and future of TRANSMEDIA CREATION.
It is dedicated to TRANSMEDIA NARRATIVES, a new form of storytelling that is revolutionizing video production, artistic creation, digital entertainment, education, and even movements for social change: stories that spread and diversify across different media and audiovisual media, social networks, games, websites, comics, mobile platforms, and even real-life experiences. These projects generate separate narrative universes that allow users to interact in the co-creation and distribution of stories, share knowledge and enjoy new experiences.
Henry Jenkins will give a master class on 30 May:
“TRANSMEDIA represents the integration of entertainment experiences across a range of different media platforms. Transmedia as storytelling immerses an audience in a story's universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story. Henry Jenkins, "Convergence Culture"?
In addition to two workshops, the main activities will include several conferences and round tables. Select a day from the menu below for more information about the schedule: