2nd session of the conference cycle. May 4, 2010 at 6:30 pm at the Fundación Telefónica Auditorium in Madrid (Gran Vía 28, 2nd Floor).
Fernando Muñoz has an IT Engineering degree from the UAX and has a Master’s in Search Engines from the UPF. He provides his services as an SEO auditor and a consultant on search engine positioning under the Señor Muñoz brand (www.señormuñoz.es).
His clients are Spanish SMEs (mainly in Andalusia) and he gives courses on positioning in search engines and SEO, aiming to teach small business-owners how to take advantage of the potential of the internet to benefit their companies. He is also the organiser of the Sarao SEO, an informal meeting of SEO professionals and consultants, through which the leading experts in search engines are brought together.
He works at Havas Digital (MediaContacts) as Head of New Media (SEO, Social Networks, Blogs, Innovation, etc.). He worked for 3 years at MSN as Search Manager and head of Live.com, and was previously at TPI for five years, working for example in NOXTRUM. On a personal level he is also a member of FiveLab, founding member of the AIEI (Association of Internet Investors and Entrepreneurs) and gives SEO courses at the SEO Institute.
Further information:Partner and Strategy and Operations Manager at Territorio Creativo, a social media marketing agency. He keeps a personal blog called abladías and a posterous site: Fernando Polo (puntocom). Twitter at @abladias.
Further information:A search engine is a computer system which searches for files stored on web servers by using “keywords” or hierarchical trees, as a result producing a list of internet addresses at which issues related to the keywords being used in the search are mentioned. The first search engines date from the 1990s and Google is currently the best-known example.
The job of the head of SEO (Search Engine Optimization) or SEM (Search Engine Marketing) is to tailor the information on a website and to use online marketing techniques so that this website will appear in the first few positions of the results being provided by any given search engine for particular keywords.
